Creative Strategy Statement Example Essay

STARGET AUDIENCEThe target audience consists of Male and Females ages 18 through to 27 of mixed nationalities. They are keen travellers and enjoy a very active and fun filled lifestyle. They adopt a tight budget to work with out-of-pocket to their income, which would be proposed into the low mid ($15,000 to $38,000).Demographics Age 18 27 Annual income Low to mid ($15,000 $38,000) Sex Male & Female Occupation Student, temporary / Casual worker Free spirited, party animal, like to try new things International, domesticGeographicPotential clients like the beachside aspect of accommodation (water sports, lifestyle), Love to be in the heart of activity (Close to city/town centres). Something different yet at the same time similar to home (international). Psychographics Lifestyle Traveller, explorer, socialite, Attitude Confident, searching Personality traits Motivated, Thrifty spender, love to party, active and fitMAJOR SELLING IDEA TO COMMUNICATEThe major selling idea for the Bla ck Market Flights work is to create a wish for Student Flights and its services in the target audience. The advertising campaign communicates to the audience the qualities of the travel give birth (full page advertisement). The use of cityscapes featuring being renowned iconic buildings face of the city personality of the city inthe advertisement appeals to the audience on an emotional level, the feeling of excitement and freedom of change of location in these exotic locations drawing the target audience into the Black Market experience. The concept that becoming part of an exclusive Student Flights community/experience is very important to communicate to the target audience. Communicating these ideas to the target audience will achieve the aim of affirming Student Flights as the new and only place to stay when travelling on a budget. The key benefits of this style of approach are to portray Black Market Flights as ______ and to create a want in the target audience to become pa rt of the Black Market Flights community.CREATIVE STRATEGY STATEMENTThe campaigns emotional appeal will stem from the unspoken working student or workers desire to travel and visit exotic locales. The barriers that are encountered by most of the target market affect work and university demands which lead to a day-in day-out-repetitive nightmare. As the ________ campaign is employed, the promotional characteristics of Black Market Flights are conveyed through the audiences want to escape from their current life. However, by include the I want to escape my current repetitive grind the brand will be positioned in this light Always different, always fun, always _____.