Punctuated Equilibrium Theory

Punctuated Equilibrium Theory Puppet www.youtube.com/watch?v=QFcqvBk1gNA With businesses becoming increasingly dependent on IT systems which are constantly becoming larger and more complex, its critical that they are managed efficiently. Systems administrators are tasked with the management of these systems, with a large amount of their time being spent on repetitive processes such as deployment, configuration and updates. Puppet provides an expansible configuration management platform that can be used to help automate these tasks, increasing the speed, reliability and auditability of the process. Puppet works by providing a language that allows you to define exactly how your infrastructure should be configured. This provides consistency across the infrastructure and increases security by ensuring all systems are configured correctly. If a configuration change is needed, the change only must be made once before it can then be pushed out and applied to the entire infrastructure. This also inherently improves the auditability of the infrastructure by ensuring all security and compliance policies are rolled out across the entire organization. A graphical dashboard allows the status all parts of the organizations infrastructure to be tracked and can generate reports, providing a quick and easy way to complete security and compliance audits. The Health industry has some of the most onerous compliance requirements to ensure the strict security of patient data. Implementing Puppet would allow system administrators to streamline the compliance process by pushing required configuration and software updates across their entire infrastructure quickly and easily. An important part of demonstrating compliance of security policies is ensuring users only have access to the systems they are authorized to use. Puppet includes role-based access control features which allow administrators to assign specific permissions to users on both an individual and group level and can be integrated with existing directory services such as Active Directory and OpenLDAP. Ensuring users have access to the systems and hardware they require to complete their respective roles without impacting productivity whilst maintaining security and compliance is key to ensuring a successful workplace. Larger Health organizations such as Ramsay Health Care which has over 220 hospitals and day surgery facilities across Australia, France, the United Kingdom, Indonesia and Malaysia (About Ramsay Health Care, n.d.) could take advantage of the high availability and scalability of Puppet. High availability configurations eliminate downtime by having multiple Puppet servers across multiple locations which provide failover and redundancy in the event of an outage at another location while also ensuring performance. Puppet can be configured to manage any number of nodes across any number of locations which can help consolidate staff and ensures consistency across all locations. The Punctuated Equilibrium Theory suggests that within the Information Technology industry, technology is primarily in a state of equilibrium, with only minor changes occurring. However occasionally technology can go through short revolutionary period that can disrupt the equilibrium and bring on large disruptive change, which will then become the basis for the next equilibrium period. Adoption of this technology offers to change how infrastructure is managed in a revolutionary way. The implementation and management of the underlying systems can be automated in a way that allows staff responsible for these tasks to spend less time on repetitive system configurations and fixing known issues. With business becoming increasingly reliant on on-premises, cloud and hybrid-cloud infrastructures its only a matter of time before automation platforms such as Puppet become commonplace. References Grudin, Jonathan. (2012) Punctuated equilibrium and technology change. interactions 19, 5 (September 2012) 62-66. doi: 10.1145/2334184.2334200 Krum, S., Hevelingen, W. V., Kero, B., Turnbull, J., McCune, J. (2013). Pro Puppet. doi: 10.1007/978-1-4302-6041-7 Puppet. (n.d.). Puppet The shortest path to better software. Retrieved March 11, 2017, from www.puppet.com Puppet. (2016, August 2). How Puppet works.[Video file]. Retrieved from https://www.youtube.com/watch?v=QFcqvBk1gNA Ramsay Health Care. (n.d.) About Ramsay Health Care. Retrieved 15 March 2017, from http://www.ramsayhealth.com/About-Us

Should Australia Introduce Any Tax Or Gst Changes? :: essays research papers

Why do we need taxes?Taxation makes up majority of our government's income. With this income the government can provide us with proper infrastructure and social services for little, if no cost at all. These include Medicare, social security and education. (These facilities are known as recurrent expenditures because it is needed time after time.) Other expenditures include transportation, lighting, recreation etc. These services are granted to us at no costs. In many 3rd world countries where taxation is low or doesn't exist, all of these services are to come out of one's own pocket. Over the many centuries, in which taxation was existent, people have cheated and avoided paying these taxes. Nowadays people with high-income put their money into trusts, superannuation, or incorporate it into businesses. Businesses would try and receive more cash transactions. This has led to a decrease in our government's revenues, thus leading to a tax reform in hope of a more effective result. What makes a good tax system?There are four elements in a successful tax system. They are effectiveness, efficiency, equitability, and simplicity. 1) Effectiveness: is the performance compared to the desired effect. E.g. the number of people who pays tax, how much tax is received.2) Efficiency: is the cost of running the system. The system may be very effective with a million tax officers, but it would cost millions to hire so many people. 3) Equitability: is the fairness of the system. This is an impossible goal to achieve. From different people's point of views, the system will always be unfair to them in some way. Not to mention the tax cheats. The best solution is to broaden the number of people who pay the tax, which is only fair. 4) Simplicity: A tax system should never be too complexed, it is otherwise not efficient neither understandable. The income tax Act that just started off at just 120 pages in 1936 is now over 3300 pages and has doubled in size over the last 7 years. A complex system means that those who can afford expensive tax advice minimize their tax. But those that can't, pay the full share. It is impossible to have a system where all four elements are satisfactory. Where a system may be effective and efficient it will not be equitable or simple. It is impossible to fit the whole population all under one roof. Under these circumstances the government proposed a new way of taxation- GST.

Company Q Social Responsibility Essay

Company Q Social Responsibility Social responsibility is often viewed as an inconvenience that cuts into shareholder profits. An organization that with this outlook on social responsibility is missing a significant opportunity to improve public perception and drive profits. This is clearly the view of company Q. When twice presented with the opportunity to create both social and monetary capital, they failed miserably. This likely contributed to the closure of 2  stores due to low performance. Not only are they harming their stakeholders (the communities in which they operate) but, they are also harming their shareholders by not capitalizing on revenue opportunities. (Ferrell et al., 2013) There are three clear answers to their deficiencies. The first and most obvious is to begin donating the items that are expired to the local food bank as requested. The second is to implement a code of ethics in the corporate guidelines. Lastly, they should be expanding the current selections of healthy and organic foods. If th ese steps are followed, can the Company Q dig itself out of the loss column and see some profits? The answer is yes. Company Q was recently approached by the local food bank, and asked to donate the day old foods that Company Q had been throwing away. Management declined, opting instead to to continue to write the food off as a loss and throw it into the trash. The reason that was cited was concern for fraud and employee theft. This is an example of the company taking the short term bottom line approach. They have completely ignored an opportunity for positive public relations and social capital. Both of which have been shown to have a positive impact on monetary capi- Running Head: Company Q Social Responsibility There are few opportunities that a business is given where the benefits are so obvious with very little capital investment. How does Company Q accomplish this without risking fraud and employee theft. The answer is simple. Management is clearly not showing a commitment to ethical behavior and it has trickled down to the employee level. An organization cannot expect individual ethics to self govern organization ethics. (Ferrell et al., 2013) If Company Q were to draft a corporate code of ethics, there would be clear guideline to follow when it came to employee expectations. In a perfect world company would draft provisions within this code of ethics for positively impacting the communities they operate beyond offering goods and services for sale. This would send a clear message to  employees of expectations give the company a more positive outlook on social responsibility. Thereby, benefiting both stakeholders and shareholders alike. (Ferrell et al., 2013) Company Q has a fiduciary responsibility as well as a social responsibility. Their fiduciary responsibility is to their shareholders. Management has missed out on opportunities to grow the business in market segments that had been previously ignored. It is not often that customers give direct feedback that translates to higher profits. In the case of healthy organic food options being requested by customers, this is the case. Not only have customers stated that they will buy these items, but these are high margin items that will drive profits, and allow them to increase value for their shareholders. At the same time their social responsibility obligations are being fulfilled by offering these healthy foods to customers. Running Head: Company Q Social Responsibility In a time when many small local businesses struggle to compete with large mega corporations such as Wal-Mart, they cannot afford to ignore an option for strengthening their business. Even if it is different than what they have traditionally done. Reference Ferrell, O. (2013). Business Ethics 2009 Update: Ethical Decision Making and Cases [VitalSouce bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781285279985/id/ch2-L1

Why The Prodigy Artist Is Intrigued By Them - 2323 Words

Question 2 Leung Ka Ho (s1659467) RAPHAEL, LETTER TO POPE LEO X, ARCHITECTURAL DRAWINGS: WHY THE PRODIGY PAINTER IS INTRIGUED BY THEM Architectural drawings, despite its many crude forms, has existed long before the time of the Italian painter-architect Raphael Sanzio da Urbino. Nevertheless, with reference to Wolfgang Lotz, the prodigy painter’s letter to Pope Leo X has been regarded as the trailblazer of â€Å"the rendering of interior in architectural drawings†. Such fundamental foundations to architectural drawings are in fact the collaborative work of Raphael and several individuals, more specifically intimate friend humanist Baldassare Castiglione, translator of Vitruvius’ De Architectura Fabio Calvo and teams of scholars due to his inept expression through literal means. As a result, at least three versions of the letter are created (in chronological order of the date of publication or discovery) : a now-lost manuscript owned by Scipione Maffei in a collection of works of Baldassare Castiglione published by the Giovanni Antonio and Gaetano Volpi in Padua (1733); a Munich manuscript publi shed in 1847; and a draft with the first parts of the letter that could decipher the complete text surfaced in the Castiglione family archives in Mantua and later published in 1910. The letter sets up the rudimentary foundations for architectural drawings to flourish and its significance is twofold: to depict RenaissanceShow MoreRelatedHow Facebook Effects Relationships1670 Words   |  7 Pageslot of curse words associated. The posts pop on the community wall so a person doesn’t have to go to each individual’s page to see their plans. This feature is beneficial because it allows a friend to discover plans and therefore work with, or around them to be able to see or communicate with that person without having to go through to hassle of keeping in touch every hour or having to send a text to twenty of your friends about what you’re doing that day. Another benefit of Facebook is it allows aRead MoreCrossing the Chasm76808 Words   |  308 Pageshighly changing world. The chasm model represents a pattern in market development that is based on the tendency of pragmatic people to adopt new tech- Preface to the Revised Edition ix nology when they see other people like them doing the same. This causes them to hang together as a group, and the group’s initial reaction, like teenagers at a junior high dance, is to hesitate and watch. This is the chasm effect. The tendency is very deep-rooted, and so the pattern is very persistent. As

The War Of The Vietnam War - 1149 Words

During 1968, the Vietnam War was a major moment in American history. The Vietnam War was the most publicized war during its era; moreover, this was the most unpopular war to hit the United States. All over the country, riots began to raise, anti-war movement spread all over the states begging to stop the war and chaos overseas. During this time, fear and doubt were widespread due to the decisions of the government, and battles occurring in Vietnam. On Jan. 31, 1968, the Tet offense began and the Vietnamese armies surprised the American and ARVN armies as they attacked almost every major town in South Vietnam. Most of these attacks were repelled and the American people saw this as a defeat. Broadcasting was one of the first times when technology could help people comprehend what was going on. With the improvements of radio and television, the American people could watch what was going on. When they saw these events happening, they realized the power that Vietnam possessed was well mor e than what they were expecting. Although this did bring down the opinions about the war down, it also greatly affected their thoughts of the government. Before this had happened, military leaders like Gen. Westmorland were saying to Americans that the Army had everything under control. This event proved to be contradictory to all the previous statements made about the war. This Offensive also vastly affected President Johnson as well. The president’s popularity was being lost as AmericansShow MoreRelatedThe War Of Vietnam And The Vietnam War1525 Words   |  7 PagesThe war in Vietnam is The United States and other capitalist bloc countries supported South Vietnam (Republic of Vietnam) against the support by the Soviet Union and other socialist bloc countries of North Vietnam (Democratic Republic of Vietnam) and the Vietcong of war. 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A great deal of social changed happened all over the world, but particularly in America as the Vietnam War dragged on. As people became more aware of the atrocitie s going on in Southeast Asia, the endless domestic support turned into widespread explosive protest. During the first few years of the Vietnam conflict, Americans full heartedly supported the United States and its governmentRead MoreThe War Of The Vietnam War1379 Words   |  6 Pagestensions over the Vietnam war caused many americans to become divided on the actions taken by the government across seas. Americans questioned whether the government could be trusted. The feeling of betrayal and government secrecy created the â€Å"Credibility Gap,† in which many americans believed that the government no longer was for the people, but for anything else that would benefit the government. 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Invictus Movie Analysis - 2408 Words

Movie Analysis Invictus The movie I watched and will review in the following paragraphs is ‘Invictus.’ I took this opportunity to watch this movie and analyze the leadership style of Nelson Mandela along with two others in this film. This report is categorized by a brief review of the motion picture including descriptions of events which I found relevant to the topic and leadership style of three individuals from the movie. The leadership style is done using Kouzes and Posner and also some of the other leadership theories discussed in this class. This is followed by concluding thoughts and specific examples of how I can take some of the leadership traits displayed in this movie and implement them in my own life. I googled the definition of ‘Invictus’ and found that to mean ‘unconquered’ or ‘invincible’ in Latin. The reason the movie is titled Invictus is the use of the poem titled the same to extend inspiration. Nelson Mandela mentions in the movie that ‘Invictus’ which is a short Victorian poem by an English poet inspired him during his time in prison at Robben Island. The movie is about how Nelson Mandela uses the National rugby team of South Africa which was earlier a symbol of apartheid to unite the people of the country and bring together the ‘torn’ country after assuming a leadership role as the President. There are various instances mentioned in this report which illustrate how he inspired others and led by example. Upon being released from prison Nelson MandelaShow MoreRelatedFilm Analysis : Invictus Movie Analysis1241 Words   |  5 Pages Invictus Movie Analysis Name Institution Introduction The words indicate that a leader should not always be at the forefront, but he or she can leave some duties of the position to his subjects. The case fittingly applies to instances when the people are the ones who actively participate in certain achievements and therefore, they should be given the credit for it while their leader partakes in the attainment in a passive manner. However, the leader should be in the forefront to protectRead MoreAmerica s The Global Movie Scene806 Words   |  4 PagesFor generations, Hollywood has dominated the global movie scene. In many countries American films capture up to 90 percent of the market (Campbell 201). Cultural studies is in fact the study of the ways in which culture is constructed and organized and the ways in which it evolves and changes over time. More recently, as globalization has started to intensify, and the United States government has been actively promoting free trade agendas and trade on cultural products, which led Hollywoo d into becomingRead MoreEffective Leadership And The Leadership Essay1398 Words   |  6 Pagesanalyze the leadership theories and demonstrate different styles of leadership Nelson Mandela implemented in the movie â€Å"Invictus†. 2.0 Analysis: - 2.1. Scene 1: - Mandela Invites Pienaar: - Mandel invites Francois Pienaar, a white Afrikaner and South African (Springbok) Rugby team captain, at the government office and motivates him to win the 1995 Rugby World Cup. 2.1.1. Analysis Theory Integration: - Mandela invites Pienaar at the president office. The leadership of Pienaar was importantRead MoreThe Characters Of Nelson Mandela And The 1995 South Africa s Rugby Team Captain Francois Pienaar Essay2146 Words   |  9 Pages1.0 Introduction: In the film ‘Invictus’ the characters of President Nelson Mandela and the 1995 South Africa’s rugby team captain Francois Pienaar exhibit excellent example of leadership theory and concept which help viewers to comprehend and take in the lesson of fundamental leadership practices and the results. By traits and behavioural leadership theory we can recognizes the fundamental qualities and practices principally showed by every viable pioneer. These characteristics and practices additionallyRead MoreNelson Mandelas Leadership4907 Words   |  20 PagesReason and inspiration of choosing him as a worthy leader, has become the movie ,,Invictus† OUR PURPOSE: Present Nelson Mandela’s diverse characteristics, styles, tactics through analysis that explains him as successful leader. WHAT HAVE BEEN DONE? - For our purpose we have provided: ï‚ · Theoretical studies; ï‚ · Data collection from: Internet Books Magazine-interviews Film ï‚ · Comparison of collected data and analysis with the materials studied so far; Page 5 NELOSN MANDELA’S LEADERSHIP Read MoreThe Media s Choice Of A Desert2122 Words   |  9 Pagesin the oppositional position are the audience that do not share the text s code. Although they understand the meaning, they reject it. Here it can be Africans, especially Nigerians. First, they realize and know that, apart from being fiction, the movie was not shot in Nigeria, and the film does not reflect what can happen in today’s Nigeria, so they reject the message. After the message was interpreted at the Reproduction stage. The dominant audience does not just get the message of the film, but

Branding Sales Revenue In Coles Supermarket â€Myassignmenthelp.Com

Question: Discuss About The Branding Sales Revenue In Coles Supermarket? Answer: Introduction Branding serves as a powerful tool that facilitates in attracting its target consumers to purchase specific products. In a developed nation like Australia, supermarket industry is positioned as among the major industries that basically contributes to the economic development. Consumers decision making and branding plays a major role in retail industry that can increase sales revenue and can further impact Coles supermarket within the market (Armstrong et al., 2014). Sales revenue can get increased if the retailers tend to be highly associated in manufacturing a product differentiation. In addition to a particular brand name, branding is also composed of effective packaging, products, advertising, and promotion along with its total presentation that grabs attention of a huge consumer base. Branding serves as a means to differentiate between its all the products and such differences might be rational, functional or tangible associated with product performance of the brand that can furt her increase a companys sales revenue. Sales revenue can get increased based on the impact of branding on consumers of a retail company (Bailey, 2017). If the consumers of the retail company focus on associating brand with the value of a product they tend to purchase the same product. Considering the same, Coles supermarket focuses on brand building so that all its target consumers get attracted towards the retail organization and its products. Retail companies like Coles supermarket greatly focuses on brand building so that it can increase importance and sales of its products that can bring in high revenue. It can also be gathered that attaining consumer attention through suitable branding of its products serves as a major objective of the sellers to increase sales revenue of these products in the retail market (Bailey Bailey, 2016). Problem Statement Brand is serves as the most vital factor for the businesses in the current days in order to improve the sells along with maintaining goodwill among all its consumers. Coles is positioned as a renowned brand in Australia (Ball et al., 2015). Moreover, brand image has a considerable role that impacts its sales revenue. Supermarkets directly started to source materials from the manufactures to utilize within own brand along with generic products that came to compete successfully with branded products. Efficiency of the sales promotion might be investigated by decreasing the sales bump in the promotion duration into increase in sales because of brand shifting, acceleration of purchase time and stockpiling (Biddle, 2016). Such results depict that more than 84% of increased sales as promotion can be derived from brand switching. Brand can either increase or decrease organizations sales. Brand served as an asset for any business to perform in a better manner. As Coles is not just a supermar ket in Australia, as Aldi and K-mart are its major competitors within the retail sector within Australia. For such reasons, sustaining a trusted brand image among recognized competitors is a challenging work (Bogomolova, Szabo Kennedy, 2017). As within the sectors like supermarket, brand maintains a significant focus on consumer buying behavior that has a considerable impact on sales revenue. For this reason, the current research focuses on analyzing impacts of branding on Coles sales revenue. Research Objectives/ Questions The aim of the current research is to analyze the impacts of branding on sales revenue of the Coles supermarket. The objectives of the current research that are to be addressed are explained below: To recognize the perceptions of consumers for the brand To reveal the previous sales revenue of Coles supermarket To realize the recent brand image of Coles supermarket To develop a research survey that facilitates in investigating the effect of branding on sales revenue Justification of the Project The current research is focuses on making great attempts in explaining the impacts of branding on sales revenue of the Coles supermarket (Burch Goss, 2011). This research will has high implications for the marketers of Coles supermarket in developing highly effective branding strategies that can increase sales revenue of the company. In providing such implications, the recent research will explain the fact that consumers require focusing on the product value before making a product selection. However, a company focuses on focusing on the brand building concept so that the customers get attained in the company or towards a particular product (Chaudhuri Holbrook, 2013). The research will also explain that such competition level is present in the market that tries to work on several aspects that can facilitate the company in attracting new consumers along with retaining the existing consumers. The paper will also explain that the consumers attempts to select better quality that is gen erally assumed with attaining increased help of branding and goodwill of the company. Considering the same, taking the example of Coles Supermarket the research will also focus on brand building so that relevance of a specific product is increased and sale of goods takes place (Chimhundu, McNeill Hamlin, 2015). The paper will explain the aspects based on which Coles supermarket can improve branding strategies to increase their sales revenue. The paper will focus on analyzing the mind of consumers along with decision making on a product based on the branding concept. Expected Research Outcome The research results are intended to offer an analytical structure along with evaluating the impact of branding on sales revenue of the Coles supermarket in Australia. The results of the research will facilitate the super marketers to develop effective branding strategies more specifically will enable marketers of Coles Supermarket to improve, evaluate and develop effective competitive strategies (Dwivedi Merrilees, 2016). Such strategies can further facilitate the company in attaining increase sales revenue with improving companys performance along with maintaining competitive advantages among others. This will also facilitate the supermarket marketers to understand the overall picture of the scenario and facilitate the marketers to perform better in case branding strategies are not that efficient in generating enough sales revenue (Dwivedi Charlin, 2016). All the developed research questions as explained previously is deemed to be answered based on the empirical evidence within the literature review sections, data collection along with data analysis which will be used in the current research. The anticipated results of the research will be considered as the solutions of the recognized research problem in the current research proposal (Ghalebeigi, 2015). In addition to the same, the current research will not only be helpful for the marketers of Coles supermarket, it will also serve as an advantage for the consumers those rely on branding for predict selection that can supervise the reasons for sales revenue increase in a better manner. Conceptual Framework and Research Hypothesis The major objective of the current research is to carry out this research based on the below described conceptual framework (Bogomolova, Szabo Kennedy, 2017). Considering the elements of the conceptual framework, the paper will focus on analyzing the impact of branding strategies of Coles supermarket on its increasing sales revenue. In the current research sales revenue is considered as the dependent variable and independent variables includes branding (brand image and advertising). Figure 1: Conceptual Framework (Source: Authors Creation) Brand is serves as the most vital factor for the businesses in the current days in order to improve the sells along with maintaining goodwill among all its consumers. Coles is positioned as a renowned brand in Australia (Ball et al., 2015). Moreover, brand image has a considerable role that impacts its sales revenue. Supermarkets directly started to source materials from the manufactures to utilize within own brand along with generic products that came to compete successfully with branded products. Efficiency of the sales promotion might be investigated by decreasing the sales bump in the promotion duration into increase in sales because of brand shifting, acceleration of purchase time and stockpiling. Brand image is deemed to be directly linked with revenue performance of a company (Bogomolova, Szabo Kennedy, 2017). This is for the reason that brand image can be explained as the marketing and financial values associated with a brands strength within the market that encompass awaren ess of brand name, brand loyalty, perceived brand quality along with brand associations. This will also facilitate the supermarket marketers to understand the overall picture of the scenario and facilitate the marketers to perform better in case branding strategies are not that efficient in generating enough sales revenue. Brand image can be related with the way in which consumer reacts to the brands aspects of marketing mix in comparison to the factious alternative within the product category. Increasing revenue through enhancing brand image is focused on two major aspects that include selecting brand identities such as logo and name along with developing certain supporting marketing initiatives that links all the identities (Bogomolova, Szabo Kennedy, 2017). Branding on packaging is deemed to have an increased impact on consumer selection of products within the retail environment. Branding on packaging of the retail products is gathered to serve two important purposes such as guiding consumers attention towards certain brands and increasing sales revenue through attaining attention of the consumers. It is evident that branding strategies of Coles supermarket can be highly effective on influencing consumer behavior through increasing recognition towards certain brands (Bogomolova, Szabo Kennedy, 2017). Increased attention towards a particular brand or product is deemed to develop high purchase intention of the consumers that can increase sales of that particular product. Branding serves as a process of developing a communication bridge between the sellers and the purchasers. Branding strategies developed by the retail companies also involves constructing trust and confidence relationship that makes the consumers loyal to the company desp ite of available substitute products or prices (Bogomolova, Szabo Kennedy, 2017). Brand building is a highly effective trend presents in the market those facilitators a company in improving its participation. Target consumers tend to focus on the branding concept as iota involves maintaining increased control and dominance in the marketplace over its existing competitors. Effective brand management facilitates a company in developing higher consumer base for the company that can further increase sales revenue of the company amidst its competitors and gaining mind positioning among its consumers (Bogomolova, Szabo Kennedy, 2017). Brand management requires maintaining brand awareness so that its consumers can attain enough product knowledge offered by the company and then go for purchasing any product. Considering the same, it can be stated that followed by brand awareness, increased focus on brand image is also needed that can help a company in effective branding of its products among the consumers and generating increased sale revenue (Bogomolova, Szabo Kennedy, 2017). Research Hypotheses In consideration to the problem statement identified in the research along with focusing on the research objective, the following research hypotheses has been developed for testing through the current research. H0: Developing effective branding strategies by Coles supermarket can improve its sales revenue. There is positive relationship between the branding strategies and improvement of sales revenue. H1: Developing effective branding strategies by Coles supermarket cannot improve its sales revenue. There is no positive relationship between the branding strategies and improvement of sales revenue. Methodology The research methodologies that will be employed in analyzing the impacts of branding on sales revenue of the Coles supermarket are explained below: Literature review: Literature review research methodology will be employed in the current research that will be focused on gathering data from previous sales records of Coles supermarket that will be employed as a secondary data in data analysis (Gupta, 2014). In addition to that numerous previous journals on brand image of Coles supermarket and its sales revenue pattern will also be employed. Other than these different peer reviews along with previous research reports on Coles supermarkets brand and sales revenue factors, previous surveys and distinct associated books will be brought to use in analyzing data (Zarkada-Fraser Fraser, 2015). Literature review research methodology is employed in the current research as this facilitates in conducting relevant research concerned about certain influences on the impact of branding strategies on increasing sales revenue of Coles supermarket (Jary Wileman, 2016). A detailed analysis of previous papers will be carried out that can offer a cr itical look on the present research important for making future research implications on branding and its impact on increasing sales revenue of Coles supermarket. Data Analysis: For analyzing the collected data in the current research two major techniques will be employed such as qualitative and quantitative data analysis. Qualitative data analysis can be used as a technique in which different questionnaire will be used for surveying the consumers regarding their perception on the products of Coles Supermarket (Jones, 2017). Qualitative data analysis will be conducted in the current research for the reason that it offers a broad methodological approach which uses several research methods. These methods analyze the reasons of decision making on a research problem. In addition, quantitative data analysis technique will employ previous data that will be explained through representation in graphs and charts (Lawrence Dixon, 2015). Quantitative research is used in the current research for it is deemed to gather huge amount of relevant data. This analysis is applied to the raw data so that displaying of the research can be done in a better manner, particularly for those that understand the area within which statistics belong. Numerical data analysis in quantitative data analysis financial the researchers to evaluate data that is unavailable to the researcher. This analysis will also facilitate the researcher to organize and summarize along with developing the data for others use (McDonald, 2015). Organization of the Research The organization of the current research is explained under: Chapter one of the current research will prepare an introduction of the study that will include research purpose, background, scope, context and structure of the research. Chapter two of the research will focus on preparing a detailed literature review based on previous researches. Chapter three of the research will be focused on explaining the detail of methodology that will encompass data source, conceptual framework, data alignment along with data analysis. Chapter four of the current research will be focused on elaborating the result and the research analysis. Chapter five will include conclusion based in the completion of the research that will encompass major strategic adoption, future research along with necessary recommendations. Gantt chart Task Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Selection of topic and search for justification Constructing literature Selecting appropriate methods Data collection Data analysis and representation Reviewing the outcomes Conclusions and recommendations Submitting draft of the project Printing and final submission Project Budget and its Justification The budget for the current research is anticipated to be $5,800 in order to complete the same within a particular time frame (from week 1 to week 9) as mentioned within the Gantt chart. This budget was allocated for the purpose under: The literature review: In order to complete the current project, it is needed to utilize the textbooks, online resources and published journals that are not available free of cost (Melnyk Bijmolt, 2015). The overall cost is anticipated to be approximately $1,400. Data Collection process: In consideration to questionnaires and surveys, it can be stated that these can be sent to the respondents by post or in person (Miranda, Konya Havrila, 2015). E-mail did not serve to be effective method for gathering relevant information due to the reason that it might remain unanswered within the junk mail box. For this reason, it is highly effective to distribute questionnaires/surveys in person along with sending surveys through posts might serve as an option if it is highly inconvenient to travel for the respondents (Van Heerde, Gupta Wittink, 2013). Expenses related with data collection, posting, travelling along with printing can be anticipated to be approximately $2,400. Data Analysis: The research will consider analyzing collected data through using charts; tables and figures firm the private as well as the government sectors (Mortimer, 2015). In addition, payment has to be made for collecting some of these data and accessing from the paid websites. 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