The Job Of A Graphic Designer :: essays research papers

'Graphic designers create the visual presentation and design of goods, from gravestone markers to detergent boxes, from album covers to dog food cans'; (The Princeton Review Guide to Your Career.) Graphic artists, or graphic designers, are the bases of the graphic world. It is their designs that are sent to layout artists and then to the printers and then onto the outside world on cd covers, cereal boxes, billboards, posters, and basically anything that has to do with a visual representation.   Ã‚  Ã‚  Ã‚  Ã‚  Graphic artists, even though most love what they do, can have a highly stressful job because they must meet time deadlines and design limits to satisfy the customer. They are usually self-employed, but graphic artists are also important to advertising agencies, commercial art and reproduction firms, publishing firms, manufacturing firms, department stores, the motion picture industry, and government agencies. A graphic artist must be able to listen to the client and use his input towards an eye-catching design. The tools of a graphic artist The equipment that a graphic artist uses computers, mainly Macintoshes because of their dependability, ease of use, and graphics capabilities. For storage they use Zip disks ranging from 100 megabytes to 250 megabytes, and Jazz drives which can go from 1 gigabyte to 2 gigabytes, and now they even use protable Fire-Wire hard drives, or even CD-R S, CD-RW's, and nowadays DVD. Training   Ã‚  Ã‚  Ã‚  Ã‚  No specific training is required for a graphic artist, since anyone with talent can get a job for themselves, but those who want the best jobs will want to have training in, or at least be familiar with, Photoshop, Freehand, Quark Express, and Multi Ad Creator. Also, if working with web design, should be familiar with InDesign, Dreamweaver, Fireworks, and Flash.   Ã‚  Ã‚  Ã‚  Ã‚  When looking for a job with a larger company, they may wish to see a portfolio, which is a collection of projects that you have done in the past, or even work that you have done during training courses.

Presidents cabinet :: Government Departments

Department of Treasury - Secretary John Snow 1. The purpose of the Dept. of Treasury is to help conditions for prosperity and stability in the United States, and to also help the rest of the world. The Department of Treasury manages federal finances. Treasury collects taxes, and collects debt from countries, as well as pay off the US debt. The currency, stamps, and coins are made by the Treasury. Not only do they enforce finance and tax laws, but they investigate and persecute tax evaders, forgers, and counterfeiters. Department of Labor - Secretary Elaine Chao The purpose of the Department of Labor is to maintain the welfare of job seekers, wage earners, and retirees in the United States. They improve working conditions, increasing profitable employment. The department of Labor protects retirement and health care benefits. They help employers find workers. Also, they measure other economic factors. Department of Transportation – Norman Y. Mineta The purpose of the Department of Transportation is to make sure that the citizens of the United States have a system of transportation that is efficient, safe, and fast. It needs to be easily accessible, and convenient. The situations that the Department of Transportation deals with are airplanes, highways, trains, and other forms of mass transportation of civilians. Department of Education – Margaret Spellings The purpose of the Department of Education is to make education equally accessible, and to help students become excellent students. This department deals with stopping discrimination, collecting data on American schools, and also funding financial aid for education. Department of Justice – Alberto Gonzales The purpose of the Department of Justice is to enforce laws. They punish people who break the laws of The United States. The department of Justice takes care of criminals, immigrants, and interprets the Constitution fairly and effectively. Department of Interior – Gale Norton The Department of Interior is the United States’ main conservation agency. Their purpose is to protect nature, and preserve US land marks. The department manages 504 million acres of land, 471 dams, and 348 reservoirs. They take care of U.S. energy needs, Native American lands and needs, and recreational and cultural opportunities. Department of Housing & Urban Development – Alphonso Jackson The Department of Housing and Urban Development’s purpose is to help more people become homeowners. They are to support the development of the community, and to make houses affordable, regardless of sex, race, creed, etc. The department deals with increasing homeownership, supporting community development, and increasing affordable housing, free of discrimination.

Voice Recognition Software: Comparison and Recommendations :: essays research papers

Voice Recognition Software: Comparison and Recommendations Use of voice recognition software is under consideration by medical office administrators nationally. Administrators have long searched for alternatives to the expense, error rate, and record-completion delays associated with conventional transcription. It is no wonder that, with the recent advances in voice recognition software, medical transciptionists are looking at this emerging technology as a powerful way of accomplishing essential record-keeping tasks. This report investigates four of the leading voice recognition applications to determine whether this technology has become a practical option and to determine which application is the best choice. And so that this report and further study of the software can be better understood, an introduction to the subject of voice recognition software follows. Introduction to Voice Recognition Technology Several different voice recognition products currently exist in the marketplace, and viable choices are greater in number than they were only a few years ago. Rapid changes have been fueled by the ever-increasing power and plummeting prices of desktop systems. Though room for improvement still exists, accuracy has advanced tremendously in a stunningly short time. Brief history. The first software-only dictation product for PC's, Dragon Systems' DragonDictate for Windows 1.0, using discrete speech recognition technology, was released in 1994. Discrete speech is a slow, unnatural means of dictation, requiring a pause after each and every word [11]. Two years later, IBM introduced the first continuous speech recognition software, its MedSpeak/Radiology. These systems often had five-figure price tags and required very expensive PCs. Continuous speech technology allows its users to speak naturally and conversationally, relieving much of the tedium of discrete speech dictation [11]. Dragon Systems made an enormous stride in June, 1997, when it released NaturallySpeaking, the first general-purpose continuous speech software program. Much more affordable than earlier programs, it brought the realm of continuous speech recognition to a much wider range of users. Two months later, IBM released its competing continuous speech software, ViaVoice [10]. Stringent demands. Much is demanded of speech recognition programs. Accuracy is critical, and speed is essential to any effective program. Added to these challenges are the enormous variance that exists among individual human speech patterns, pitch, rate, and inflection. These variations are an extraordinary test of the flexibility of any program. Voice recognition follows these steps: Spoken words enter a microphone. Audio is processed by the computer's sound card. The software discriminates between lower-frequency vowels and higher-frequency consonants and compares the results with phonemes, the smallest building blocks of speech. The software then compares results to groups of phonemes, and then to actual words, determining the most likely match. Contextual information is simultaneously processed in order to more accurately predict words that are most likely to be used next, such as

Essay Invisible Hand Essay

The invisible hand is a metaphor coined by the economist Adam Smith. Once in â€Å"The Wealth of Nations† and other writings, Smith demonstrated that, in a free market, an individual pursuing his own self-interest tends to also promote the good of his community as a whole through a principle that he called â€Å"the invisible hand†. He argued that each individual maximizing revenue for himself maximizes the total revenue of society as a whole, as this is identical with the sum total of individual revenues. Smith used the term ‘invisible hand’ only three times, but the metaphor later gained widespread use Several new interpretations of Adam Smith’s invisible hand have recently been published in leading general-interest economic journals. These interpretations attempt to bring Smith forward in time, to make him more modern, and to fashion him in the image of the modern welfare theorist. Here we go back in time and find the source for both of Smith’s economic applications of the invisible hand in Richard Cantillon’s model of the isolated estate. With this connection established, we know what Smith read and dubbed the invisible hand. Introduction We now know a great deal about the intricacies and details of Adam Smith’s life and economics. Scholars have, for example, poured over his views on the organization of religion, his views of the corporation, and even his tenure as a tax collector, and have established definite conclusions. In contrast, Smith’s most famous concept—â€Å"the invisible hand†Ã¢â‚¬â€has in recent years been placed in an intellectual quagmire as a result of a surprising resurgence of interest in the meaning of the concept. Several new interpretations of the concept have been published in the leading general-interest economic journals, as well as those that specialize in the history of economic thought. This widespread effort to discover the â€Å"true† meaning of the invisible hand appears to have muddied the conceptual waters almost beyond recognition. There are now at least a dozen different versions of the invisible hand ranging from the more traditional interpretations to those which attach the phrase to such things as slavery and national defense. Smith’s invisible hand now suffers from multiple-conception disorder and the lack of an acceptable definition could render Smith’s concept scientifically useless. The opening quote from Khalil represents one of the few sensible modern interpretations of Smith (the process theorist) because it shows both how far modern interpreters have gone astray—painting Smith forward in time as a modern neoclassical welfare (end state) theorist, and why there is so much confusion—Smith’s three different uses of the phrase. To resolve the mystery of the meaning of the invisible hand, I would like to go backward in time and show that Smith discovered the general conceptual framework for the invisible hand in Richard Cantillon’s Essai sur la Nature du Commerce en General (hereafter, Essai). Cantillon’s model of the isolated estate represents a revolutionary breakthrough in economic theory and both of Smith’s economic applications of the invisible hand—which hitherto have been understood to be disconnected—can be found in it. This linkage between Smith and Cantillon permits us to describe the invisible hand as the processes that constitute price theory, competition, and distribution. First, however i will briefly describe the heated debate in the general-interest journals over the meaning of the invisible hand and then present the broader connections that scholars have made between Cantillon and Smith. Part I Understood as a metaphor Smith uses the metaphor in the context of an argument against protectionism and government regulation of markets, but it is based on very broad principles developed by Bernard Mandeville, Bishop Butler, Lord Shaftesbury, and Francis Hutcheson. In general, the term â€Å"invisible hand† can apply to any individual action that has unplanned, unintended consequences, particularly those which arise from actions not orchestrated by a central command and which have an observable, patterned effect on the community. Bernard Mandeville argued that private vices are actually public benefits. In â€Å"The Fable of the Bees† (1714), he laments that the â€Å"bees of social virtue are buzzing in Man’s bonnet†: that civilized man has stigmatized his private appetites and the result is the retardation of the common good. Bishop Butler argued that pursuing the public good was the best way of advancing one’s own good since the two were necessarily identical. Lord Shaftesbury turned the convergence of public and private good around, claiming that acting in accordance with one’s self-interest will produce socially beneficial results. An underlying unifying force that Shaftesbury called the â€Å"Will of Nature† maintains equilibrium, congruency, and harmony. This force, if it is to operate freely, requires the individual pursuit of rational self-interest, and the preservation and advancement of the self. Francis Hutcheson also accepted this convergence between public and private interest, but he attributed the mechanism, not to rational self-interest, but to personal intuition, which he called a â€Å"moral sense. † Smith developed his own version of this general principle in which six psychological motives combine in each individual to produce the common good. In â€Å"The Theory of Moral Sentiments†, vol. II, page 316, he says, â€Å"â€Å"By acting according to the dictates of our moral faculties, we necessarily pursue the most effective means for promoting the happiness of mankind. †Ã¢â‚¬  Contrary to common misconceptions, Smith did not assert that all self-interested labour necessarily benefits society, or that all public goods are produced through self-interested labour. His proposal is merely that in a free market, people â€Å"usually† tend to produce goods desired by their neighbours. The tragedy of the commons is an example where self-interest tends to bring an unwanted result. Moreover, a free market arguably provides numerous opportunities for maximizing one’s own profit at the expense (rather than for the benefit) of others. The tobacco industry is often cited as an example of this: the sale of cigarettes and other tobacco products certainly brings a very good revenue, but the industry’s critics deny that the social benefits (the pleasures associated with smoking, the camaraderie, the feeling of doing something â€Å"cool†) can possibly outbalance the social costs. Part II Economists’ Interpretation of The Wealth of Nations quote The concept of the Invisible Hand is nearly always generalized beyond Smith’s original discussion of domestic versus foreign trade. Smith himself participated in such generalization, as is already evident in his allusion to â€Å"many other cases†, quoted above. Notice that the invisible hand is here considered a natural inclination, not yet a social mechanism as it was later classified by Leon Walras and Vilfredo Pareto. Many economists claim that the theory of the Invisible Hand states that if each consumer is allowed to choose freely what to buy and each producer is allowed to choose freely what to sell and how to produce it, the market will settle on a product distribution and prices that are beneficial to the all individual members of a community, and hence to the community as a whole. The reason for this is that greed will drive actors to beneficial behavior. Efficient methods of production will be adopted in order to maximize profits. Low prices will be charged in order to undercut competitors. Investors will invest in those industries that are most urgently needed to maximize returns, and withdraw capital from those that are less efficient in creating value. Students will be guided to prepare for the most needed (and therefore most remunerative) careers. And all these effects will take place dynamically and automatically. It also works as a balancing mechanism. For example, the inhabitants of a poor country will be willing to work very cheaply. Entrepreneurs can make great profits by building factories in poor countries. But since they increase the demand for labor, they will increase its price. And since the new producers will also become consumers, local businesses will have to hire more people in order to provide for them the things that they want to consume. As this process continues, the labor prices will eventually rise to the point at which there is no advantage for the foreign countries doing business in the formerly poor country. Overall, this mechanism will cause the local economy to function on its own. In The Wealth of Nations Smith provides a metaphor that illustrates the simplicity of the principle: It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages. Nobody but a beggar chooses to depend chiefly upon the benevolence of their fellow-citizens. Part III Examples and arguments A very simple real world example of how the invisible hand is supposed to ork is the queue for a supermarket checkout. Each customer getting in line selfishly chooses to maximize his own interest, that is to checkout in the shortest time, regardless of the other customers. Their utility maximizing choice is to get in queue in the shortest line, this means that eventually customers queue up in lines all of the same length. Therefore even without the slightest direction and by following only their selfishness, the lines are all of the same length, which is clearly the most efficient disposition. (This examples also illustrates the ties between economics and game theory. Note that to reap these benefits, the market should at least exist — in the total absence of regulation, if people were allowed to cut the queue, the result of selfish pursuit of interests would be a crowded mess. Also, as this example also illustrates, economists have a particular understanding of efficiency. If a woman in the supermarket seeking to checkout is pregnant, carrying a crying child who is diabetic and who needs to eat dinner in the shortest amount of time possible, then it may be more efficient to allow her to jump the queue. Since Smith’s time, the principle of the invisible hand has been further incorporated into economic theory. Leon Walras developed a four equation general equilibrium model which concludes that individual self-interest operating in a competitive market place produces the unique conditions under which a society’s total utility is maximized. Vilfredo Pareto used an edgeworth box contact line to illustrate a similar social optimality. Ludwig von Mises, in Human Action, claims that Smith believed that the invisible hand was that of God. He did not mean this as a criticism, since he held that secular reasoning leads to similar conclusions. The invisible hand is traditionally understood as a concept in economics, but Robert Nozick argues in Anarchy, State and Utopia that substantively the same concept exists in a number of other areas of academic discourse under different names, notably Darwinian natural selection. In turn, Daniel Dennett has argued in Darwin’s Dangerous Idea that this represents a â€Å"universal acid† which may be applied to a number of seemingly disparate areas of philosophical enquiry (consciousness and free will in particular).

One Tongue, Brotherhood and Equality

One Tongue, Brotherhood and Equality Language plays a vital role in shaping and constructing any society, community and also country. Not every country around the world has the same language, but English is considered as the most used international language. That is why in countries where English is not their national language, it is taught as a second language. English is so diverse and developed that, even within English speaking countries, there are sometimes more than a few hundred ways the same English is spoken: different states in the United States use different vocabulary to describe the same things, they have their own different accents and their own phrases and idioms. This is where the various conflicts start taking place: This having diversity within the same language within a country creates a big gap between people from different regions. How can the residents of a country stand united in better or worse if within the same country the residents cannot even agree upon speaking one language in one particular dialect? Having one official language is like a bridge way between people from different nations, colors, ethnicities, and it tells that in spite of all the difference that there is among these people one thing is really common among them: The way they speak. It creates an invisible bond between these people and binds them in the tie of brotherhood. This is exactly what Kawame Appiah talks about in his essay â€Å"The Primacy of Practice†, when he mentions â€Å"cosmopolitanism. † Accepting different nations from around the world and within one’s own country with their variations and differences is what true cosmopolitanism is all about. English is a very diverse and lucid language which has derived numerous words from Sanskrit, Arabic, Spanish, French, German and many others. Leslie Savan in her essay â€Å"What’s Black, Then White and Said All Over† points out how â€Å"Black English† plays a major role in forming English. But even though Black English is so influential in forming the modern English that we speak today, it is not above criticism. Black English is mostly considered â€Å"ghetto† and an unsophisticated way of regular English. This division between languages creates gaps between communities of people within the same country which leads to one group of people feeling inferior to the others. This division and difference can only be solved if there was an official language that everybody speaks in. This will not only solve the problems that arise because of differences between various groups of people but will also create a tighter bond between everyone. And since United States is such a big country with a high population, it is necessary for this country to have a declared official language. Known as â€Å"the country of opportunities† and â€Å"the center of melting pot† United States is the home to millions of immigrants. Some of these immigrants do not speak English, but are still leading their lives here. Not knowing English proves to be a barrier for them and they face the difficulty of leading life without knowing it almost everyday. Since English is the de facto language of the United States, it is English that is mostly used as the most common way of conversation. Besides, all the official documentation, legal paper, bills and important papers are all written in English. This comes off as a great barrier for people who do not speak English or are not fluent in it. They always need an interpreter to explain things to them. This interpreter is often their neighbor, or a relative who knows English, or their school going children who know English. It not only makes things more problematic than they have to be, but also wastes time and energy on both sides. Even though translation in Spanish and Creole are usually given with a lot of official documentations now-a-days, it does not solve the bigger problems in the picture. Not knowing English limits people from communicating freely and openly; it hinders them from interacting and limits life choices for them. Since English is world popular and considered to be the international language, its value and importance is felt almost everywhere in the world and its impact can be seen in many people’s lives. For people living in the United States and other English speaking countries, its importance is felt at a higher rate than it is in other countries. Lives are really not so simple for people who do not know English in spite of living in America. One drawback of it is that, without knowing English hardly anyone in the United States can land on a white-collar job. No job or work is considered to be lower than the other and is as respectful as the profession of a doctor or teacher, but it is common for most people to wish to have a white-collar job and be in a real office. (And today’s society is set in a way which makes people feel that way. ) To be factual, not having some kind of intellectual job limits people from improvising their lives. They feel that they could provide better for their children and themselves if they were something other than non-English speaking miners or laborers. Besides a lot of people who used to have high-collar jobs in their native countries and live in the United States but do not know English go through mental depression when they find out they need to do â€Å"odd jobs† to take care of their families. This is when they give up and do not even try learning English thinking it is never going to be worth it and that it is too hard. Besides they think that, since America is such a multi-cultured country with diversity in people, ethnicities and (in this case most importantly) languages, they will not have trouble leading their lives. Not knowing English might be a barrier to them sometimes, but it is also true that, this definitely does not stop their lives. Even than there are a lot of things missing from their lives: The feeling of loss at knowing that they could provide a better future for their children if they had known English and got a better job; the feeling of being a burden on someone for relying upon them to translate for them; or feeling like a handicap at a social gathering where most people are speaking English and that they cannot participate, are some things that nobody wants in their lives. But in case English was declared to be the official language of the United States, these non-English speakers would be bound to learn it no matter what. As a result in the long run, all the above mentioned problems would be solved. Even if it might be hard for them in the beginning and seem like an extra botheration, eventually it will proof to be beneficiary for them. This will not only solve social problems but will fix a lot of the national problems too. Unlike a lot of countries around the world, United States government wants all its residents to participate in civics and politics. Residents who participate in working for the betterment of their country, who participate in general discussion about their country’s future are assets for the country. Residents, who know what is going on in the politics; who know about not just their rights, but also about duties towards their country are what makes the country run smoothly and helps it flourish. But for a lot of people not knowing English s stopping them from civics participation and they think there is no real need to learn English anyway. If English was the declared official language, no matter how hard anyone finds it, they will need to learn it if they wanted to live in the United States. It might seem unfair towards them since, â€Å"we have shared horizons of meaning, because these are debates between people who share so many other values and so much else in the way of belief and of habit, that they are as sharp and as painful as they are. † (Appiah 70). It is natural to feel one’s own way of speaking and native language is superior to any other languages. And logically speaking if any language was chosen as the official language for America, it would be English. But due to this people who speak other languages and not English will automatically feel left out and deprived. They might even feel that since they are the minority group, the American government does not really care about their emotions. But if they knew English and participated in civics they will find out that, they are benefitted more than the government. A lot of frauds, cheatings, money laundering, identity theft, property loss and crimes of other sorts take place with people who cannot communicate properly. For not knowing English, a lot of the people do not know about their rights, the benefits that they can get from their country and states or how to seek help in the time of need. Due to that, when immigrants become the victims of crimes, knowing proper English is often the case that could have helped prevent the crime. This is a vital reason why a country needs to have a declared official language which everybody will be obliged to learn. It is more beneficial towards the residents than it is for the government. Language is very changeable. It does take a lot of time to change a language which has been established as a well developed grammatical form of communication, (such as English) and also for such a long period of time. But changes do occur and these changes are within most people’s viewpoints only if they are willing to see. Looking at the different states within the United States, listening to the diverse way of people expressing their thoughts using totally different vocabulary is just a small way of showing that a language can even alter within its own territorial boundary. One word which is common to one particular state becomes foreign to another state and â€Å"Origins tend to get lost in the roaring mainstream. † (Savan 368). But not all changes are for the betterment of people. Language is like an identity which binds age old traditions and speaks of a country’s history. It is a way to hold up uniqueness of one’s own country. For example, Bangladesh had its war of liberation that was mainly based on its language movement. The people of Bangladesh could not tolerate when the Pakistani government tried to force Bangladeshi people to give up their national and mother language Bengali and make Urdu their declared national language. But this hurt the Bangladeshi people’s feelings: they did not want to give up their freedom, because to them their country’s language was a symbol of freedom and identity, which to many people are the biggest and most valuable assets. Now-a-days, a lot of English words are lost with the pace of time but this language is the symbol of freedom, virtue and of American dream, unity and nationalism, like the language Bengali is to the Bangladeshis. To hold the uniqueness of the American history, to stick with its age old liberty and freedom, it is important to make English, which was the founding fathers’ language, make the official national language of the United States. United States of America has been thriving with its mixed cultures, millions of different races and ethnicities from all around the world and hundreds of different languages. But in spite of thriving economically and politically there seems to be a difference that is too obvious to go unnoticed. This difference can be less of a discrimination if there was one language everybody used. It will make people think equally of each other since â€Å"there is neither bond nor free, there is neither male nor female: for ye are all one in Christ Jesus [. ]† (Appiah 58) and help them realize that even if there are such drastic differences in the way of lives of most people they are really not so different from each other after all.

Animal Farm – Corruption of Power

Jonathan Garcia Ms. Abasta English 9, Period 3 March 12, 2009 Corruption Of Power Can power really corrupt a person? Power can corrupt anybody who steps up as a leader, especially when power is unchecked. In Animal Farm, by George Orwell, Snowball and Napoleon fight for the top spot as leader, but on the way they become corrupted. As the animals discover new things and obtain them the pigs cunningly keep it for themselves. Even do Snowball also became corrupted Napoleon showed cruel force and intimidation to the animals to keep his position. Snowball became corrupt at some point during his time in power, but he always had the best interest for the farm. â€Å"Without halting for an instant, Snowball flung his fifteen stone against Jone’s leg (p. 37). † Even do Snowball was injured by Jone’s gun he got up and fought for the farm, animals, and freedom. His bravery in the war showed his true intentions for the animals, while Napoleon just hid and stayed behind. â€Å"At the meetings Snowball often won over the majority by his brilliant speeches (p. 43). † Snowball usually is able to persuade the vote to go his way with intelligence and peeches rather than through cruelty and fear. Snowball usually came up or sided with ideas that benefited the farm in a positive way like the windmill. In the end Snowball benefited the farm in a positive way for the animals, and not abusing his power. Unlike Snowball, Napoleon showed his authority through fear and intimidation. â€Å"When they had finished their confession, the dogs promptly tore their throats out and in a terrible voice Napoleon demanded whether any other animal had anything to confess (p. 75). † Demanding the animals to confess a crime they never had done with force, then illing them puts fear in the rest of the animals causing them to not act out against Napoleon. Also this fear and intimidation puts down the animals making them feel feeble. â€Å"Napoleon himself, majestically upright, casting haughty glances from side to side, and with his dogs gamboling round him (p. 117). † Himself standing up on two feet giving arrogant looks, he puts himself above all others showing he has more power and authority then anyone. Also the dogs surrounding him shows that no one can touch him putting more animals down again. So it shows that Napoleon is able to maintain his ower by putting others below him and putting fear into them. Napoleon was able to keep his power by fear and eliminating the competition, while Snowball used his intelligence and speeches to only have good for the animals he still lost his power. It shows that even do fear and intimidation keep your power its wrong and corrupted. It’s better to have the most sincere interests for the people, and not to put others below you. Snowball seems to be a better candidate as a leader compared to Napoleon’s cruelty. Even the best of people can become corrupted with power and abuse it.

Comptetitive Advantage of Fiat

Also, Fiat has a control (almost 60% of the shares) over he legendary Ferreira which is a huge competitive advantage itself. Innovativeness: Fiat is a very innovative brand, they can adapt to industry changes very well. For example, their Alfa Romeo Mitt is a prototype of the brand's future sport style based on an optimized power-to-weight ratio. Also, Fiat ICC with electrically controlled soft top is a very innovative car. Their innovative products enable Fiat to gain competitive advantage among its competitors and help Fiat to differentiate its products.Distribution Network: Fiat has a very well organized distribution network spread around the whole world. Environmentalist: Fiat is the pioneer carmaker that has responded most effectively to the need to limit impact that transport has on the environment. Fiat is the leader brand for the production of compact cars, the most environment-friendly cars, like Flat 500. R;D center of Flat managed to reduce emission too minimum percentage. All of those advantages are sustainable and well working.But Flat needs to continue to Improve its quality. Flat cars were not considered as the best cars In the world. But since the early sass's, Flat Improved Its quality dramatically. Yet, Flat needs to continue to Improve Its quality If they want to be considered as a high quality car producer. If they can Increase their quality, their value would Increase as well. Since they have control over legendary Ferreira and Mistreat, the luxury sports cars, Flat has the necessary assets to reach that prestigious status.